Marketing Analyst – US Consumer Services
Location: New York, New York, United States (Hybrid)
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
Employment Type: Full-time
Company Overview
At American Express, we are driven by the belief that when people and businesses are given the right backing, they can achieve incredible things. We are a global, diverse company committed to providing the world’s best customer experience every day, and our colleagues play a central role in making this happen.
When you join Team Amex, you become part of a thriving community where your contributions are recognized, your leadership is celebrated, and your career is supported by a robust array of benefits, programs, and flexibility. Our goal is to create meaningful career journeys, and we’re committed to providing our colleagues with the tools and opportunities they need to thrive professionally and personally.
As a leading global payments company, American Express offers a diverse suite of products, services, and experiences, and our US Consumer Services team is at the forefront of developing and marketing some of the most innovative and rewarding products in the industry. From cobranded partnerships with major companies to premium card offerings like the Centurion Card, American Express continuously strives to provide customers with a seamless, enriching experience that connects them to the things they love most.
Joining our team means that you’ll have the opportunity to help us build stronger connections with our customers while developing your own career in an environment that values integrity, respect, and collaboration.
Role Overview
As a Marketing Analyst at American Express, you will be part of the US Consumer Services team, where you will be responsible for analyzing consumer data to uncover growth opportunities and improve performance across the business. You will also have the chance to influence key marketing initiatives that are integral to the strategic direction of American Express’ consumer products, services, and experiences.
This is a dynamic role that requires a blend of analytical skills, creativity, and a deep understanding of consumer behavior. You will collaborate with cross-functional teams, both internal and external, to create marketing campaigns that drive business results. Additionally, you will help American Express stay ahead of industry trends, ensuring that we remain at the cutting edge of marketing practices.
Responsibilities
Your primary responsibilities as a Marketing Analyst at American Express will include:
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Data Analysis and Growth Strategy
A significant aspect of this role will involve analyzing data and leveraging insights to identify growth opportunities. You will work closely with teams across American Express to understand customer behavior and use this information to improve marketing strategies and tactics. By studying patterns and trends, you will help the company better target its messaging, develop new initiatives, and improve customer retention.
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Understanding Consumer Behavior
A large part of your role will be focused on understanding customer behavior in the context of the broader consumer products landscape. This includes working with data to track consumer preferences, purchasing habits, and engagement with our various products. You will be expected to develop performance indicators (KPIs) that will help the company assess and measure how well its marketing strategies are resonating with customers. By understanding the motivations behind customer decisions, you will be able to guide decision-making processes and provide actionable insights.
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Digital Marketing Strategy
You will help drive the development of digital marketing strategies by identifying new and emerging digital products and services that could be beneficial for American Express. By staying informed about industry trends and understanding how digital tools can influence customer engagement, you will help American Express maintain its competitive edge in an ever-evolving market.
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Cost-Benefit Analysis
Part of your role will include conducting cost-benefit analyses for new opportunities that come up in the marketing space. You will evaluate potential marketing initiatives to determine their feasibility and return on investment (ROI), ensuring that the business is making data-driven decisions that align with overall marketing objectives. By analyzing costs, resources, and expected outcomes, you will contribute to the company’s ability to make informed decisions about which projects to pursue.
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Building Relationships
As a Marketing Analyst, you will be expected to develop and maintain relationships with key stakeholders across American Express. This includes working with internal departments, such as creative, content strategy, and business development, as well as collaborating with external partners, vendors, and agencies. Strong relationships will help ensure that marketing campaigns are executed effectively and on schedule.
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Managing Marketing Campaigns
A core part of your responsibilities will be managing end-to-end marketing campaigns. This will involve overseeing all phases of campaign development, from conceptualization and planning to execution and optimization. You will help define campaign objectives, manage timelines, and ensure that marketing initiatives align with both business and customer goals. Additionally, you will implement test-and-learn strategies, collecting data to measure effectiveness and determine areas for improvement.
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Monitoring Performance
Throughout each campaign, you will be responsible for monitoring performance and making adjustments as needed. This could include refining targeting strategies, adjusting messaging, and improving the customer experience. Your ability to monitor campaign performance and identify trends in real-time will help the company stay responsive and agile in a fast-paced digital landscape.
Preferred Qualifications
We are looking for candidates who are passionate about marketing and committed to delivering an exceptional customer experience. The following qualifications are preferred:
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Marketing Internship Experience
Previous experience in marketing, particularly in digital or consumer marketing roles, is highly valued. Having a background in marketing internships or similar positions will give you an edge in understanding the demands and expectations of the role.
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Passion for Customer Experience
We are looking for someone who is genuinely passionate about customer marketing, with a strong desire to create innovative and meaningful experiences for customers. You should be interested in exploring how technology and new trends can enhance customer journeys.
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Strong Analytical Skills
An analytical mindset is key to this role. You should have strong quantitative skills, with the ability to analyze large sets of data, identify patterns, and extract meaningful insights. Experience with data analysis tools such as Excel, Google Analytics, or similar platforms will be beneficial.
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Creative Thinking
In addition to your analytical skills, we need someone who can think creatively and innovate. Whether developing new marketing initiatives or optimizing existing ones, you should be able to conceptualize fresh ideas that capture customer interest.
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Independent & Organized
We are looking for an independent thinker who can work autonomously and manage multiple tasks. This role requires someone who is organized, detail-oriented, and able to balance competing priorities in a fast-paced environment.
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Communication Skills
Effective communication is critical in this role. You will be interacting with a variety of stakeholders, and your ability to articulate complex ideas clearly and concisely will be essential. You should also be skilled at presenting data-driven insights and recommendations to senior leadership.
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Proficiency with Analytical and Presentation Tools
You should be proficient with tools like Excel and PowerPoint, which are used to analyze data, create reports, and deliver presentations. Additionally, experience with other marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) will be valuable.
Compensation & Benefits
At American Express, we offer a competitive salary and a comprehensive benefits package designed to support your physical, mental, and financial well-being. Benefits include:
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Competitive Base Salary & Bonus
Your salary will be commensurate with your experience and skills. You will also be eligible for performance-based bonuses, which are designed to reward your contributions to the company’s success.
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Retirement Savings Plan
American Express offers a generous 6% company match on retirement savings, helping you plan for your future with confidence.
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Comprehensive Health Benefits
American Express provides comprehensive medical, dental, vision, and life insurance, ensuring that you and your family have the coverage you need.
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Flexible Working Arrangements
We believe in work-life balance and offer flexible working models, including hybrid, onsite, or virtual arrangements depending on the role and business needs.
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Parental Leave
American Express provides 20+ weeks of paid parental leave for all parents, regardless of gender. This includes leave for pregnancy, adoption, or surrogacy.
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Wellness Programs
Colleagues have free access to global on-site wellness centers (staffed with nurses and doctors, depending on location) and confidential counseling support through our Healthy Minds program.
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Career Development
We invest in your growth with career development and training opportunities. American Express offers a range of learning programs to help you develop your skills and advance your career.
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Additional Benefits
Other benefits include access to financial coaching, employee assistance programs, and a variety of wellness initiatives to support your holistic well-being.
Equal Opportunity Employer
American Express is proud to be an equal opportunity employer. We make employment decisions based on merit, experience, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other status protected by law. We encourage all qualified applicants to apply, including those with arrest or conviction records, in accordance with applicable laws.
How to Apply
To apply for this exciting opportunity, submit your application through the American Express careers portal. Be sure to include your resume and any supporting materials that showcase your qualifications. For more information about our benefits and career development opportunities, please visit our Colleague Benefits Site.
